A study conducted by TheJembe surveyed over 700 respondents who watched Kendrick Lamar’s Super Bowl Halftime Show. The research aimed to explore audience opinions on the performance quality, guest appearances, and cultural messaging. The results revealed that a significant portion
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While the excitement over the potential of AI has captured out attention, the persistent lack of diversity in the development stages of this technology has led to racial and gender discrimination across healthcare, criminal justice, and hiring practices.
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Far from being a monolith, the Asian American market is culturally diverse and nuanced in a way that brands need to understand to reach this demographic. Here’s a quick snapshot of Asian American digital media consumption habits.
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When brands make a social or cultural misstep, a younger consumer will call them out first. Younger consumers expect brands to be socially aware and leave a positive mark on the world
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With streaming services emerging as the dominant media format, traditional media struggles to maintain relevance with various minority demographics, where technology-driven digital platforms have become the norm.
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The idea of what is considered ‘luxury’ is changing, driven by marketing strategies targeting younger consumers. With more young adults living at home, many have increased disposable cash to spend on luxury goods, services, and experiences, making them the primary
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All eyes are on what Meghan Markle is wearing whenever she steps out. In what has been called the ‘Meghan Markle Effect’, almost every piece of clothing the Duchess of Sussex is photographed in immediately sells out.
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Discover the evolving snack landscape among today’s youth and how brands are adapting to meet their changing preferences and lifestyles.
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An infographic report about the global sneaker market that addresses luxury and streetwear brands, and how women are impacting this industry.
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A look into the U.S. Hispanic population, including language, brand preferences and how they’re represented in media and film.
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An infographic report that illustrates the rise of country music among various generations and how pop culture is influencing the genre.
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A look at the Gen Z fanbase in the NFL shows a slow, steady growth among this audience. By the numbers also reveals that a whopping 49% of this generation watch sports on streaming devices.
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