My Articles

The Potential of Video Game Culture

The home video game industry has been a notable yet not dominant part of the retail market since the 1970s. As gaming systems and home computers...

Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture

Recently, Gen Alpha made social waves by feverishly embracing the cryptic phrase “6-7” (pronounced “six-seven”). This pseudocode spread like wildfire...

The Potential of Video Game Culture

The home video game industry has been a notable yet not dominant part of the retail market since the...

Demographics of Streaming Vs. Cable

How Americans watch TV has changed over the last two decades, and who watches what type of TV...

Consumers and the Future of the Film Industry

Since their inception in the early 20 th century, Hollywood and the film industry have beenmajor...

An Analysis of Black Women in Entrepreneurship

Have you ever heard of Madam C.J. Walker? You should know her: Walker is considered history’s first...

Consumers and the Future of the Film Industry

Since their inception in the early 20 th century, Hollywood and the film industry have beenmajor...

The Next Step for Big Box Stores

Since the late 1990s, the American retail landscape has changed tremendously, as a number of “big...

When Likes Lead to Purchases

If there are two things that characterize modern Western culture, and American culture in...

The Rise of the Indian American in Politics

Some things seem both endless and cyclical: Midwest winters, The Walking Dead, and Madonna’s...