My Articles

The Potential of Video Game Culture

The home video game industry has been a notable yet not dominant part of the retail market since the 1970s. As gaming systems and home computers...

Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture

Recently, Gen Alpha made social waves by feverishly embracing the cryptic phrase “6-7” (pronounced “six-seven”). This pseudocode spread like wildfire...

Do African Americans Trust the U.S. Government?

Hope and change. Those were the two promises of America’s first black president, Barack Obama. His...

The Evolution Of The Black Superhero

What a time it is for African Americans to be represented in comic book movies, today’s most popular...

Big Idea Marketing Trends To Transform Your Brand

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts...

The What And Why of “Cluster Sampling”

First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with...

Is Your Creative Just Creative – Or Does It Sell, Too?

Creativity is indispensable to branding and any marketing strategy in general. It was Albert...

Market Research Myths That Harm Your Brand

Market research is the fuel that propels products, services, and even ideas. In fact, market...

5 Things Hollywood Does Well In Marketing

  The recent soft landing of Solo: A Star Wars Story makes one wonder about the supremacy of...

Branding and the Starbucks controversy

By now, most of you are probably aware of the disastrous event at Starbucks —  where two black men...