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The Potential of Video Game Culture

The home video game industry has been a notable yet not dominant part of the retail market since the 1970s. As gaming systems and home computers improved, a gaming culture of young adults began to develop in the 1990s, which eventually influenced global pop culture. The video game industry has also become a major money […]

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The Potential of Video Game Culture

The home video game industry has been a notable yet not dominant part of the retail market since the[...]

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Demographics of Streaming Vs. Cable

How Americans watch TV has changed over the last two decades, and who watches what type of TV platfo[...]

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Do African Americans Trust the U.S. Government?

Hope and change. Those were the two promises of America’s first black president, Barack Obama. His[...]

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The Evolution Of The Black Superhero

What a time it is for African Americans to be represented in comic book movies, today’s most popul[...]

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Big Idea Marketing Trends To Transform Your Brand

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts cro[...]

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The What And Why of “Cluster Sampling”

First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with “[...]

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Is Your Creative Just Creative – Or Does It Sell, Too?

Creativity is indispensable to branding and any marketing strategy in general. It was Albert Einstei[...]

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Market Research Myths That Harm Your Brand

Market research is the fuel that propels products, services, and even ideas. In fact, market researc[...]

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5 Things Hollywood Does Well In Marketing

  The recent soft landing of Solo: A Star Wars Story makes one wonder about the supremacy of th[...]

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Branding and the Starbucks controversy

By now, most of you are probably aware of the disastrous event at Starbucks —  where two black me[...]

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About Me

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Rudly Raphael

Market Research Professional | Insight Leader | Entrepreneur | Philanthropist

With over two decades of experience in the market research industry, Rudly Raphael stands out as a seasoned professional, renowned for his expertise in extracting actionable insights and driving strategic decision-making.

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