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Leveraging AI in Copywriting and Research

The artificial intelligence (AI) revolution is changing the world, especially the way we work. AI has the potential to end many jobs, but it can also make some jobs more efficient and help brands expand their reach to wider audiences. Many believe that writers are one of the professions most in danger of being replaced […]

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Demographics of Streaming Vs. Cable

How Americans watch TV has changed over the last two decades, and who watches what type of TV platfo[...]

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Consumers and the Future of the Film Industry

Since their inception in the early 20 th century, Hollywood and the film industry have beenmajor dri[...]

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The Evolution Of The Black Superhero

What a time it is for African Americans to be represented in comic book movies, today’s most popul[...]

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Big Idea Marketing Trends To Transform Your Brand

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts cro[...]

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The What And Why of “Cluster Sampling”

First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with “[...]

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Is Your Creative Just Creative – Or Does It Sell, Too?

Creativity is indispensable to branding and any marketing strategy in general. It was Albert Einstei[...]

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Market Research Myths That Harm Your Brand

Market research is the fuel that propels products, services, and even ideas. In fact, market researc[...]

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5 Things Hollywood Does Well In Marketing

  The recent soft landing of Solo: A Star Wars Story makes one wonder about the supremacy of th[...]

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Branding and the Starbucks controversy

By now, most of you are probably aware of the disastrous event at Starbucks —  where two black me[...]

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Rise And Fall Of Tech Innovation: 2018 Failures

How Big Data, Internet of Things, and Virtual Reality Rose and Fell We just love disruption in the d[...]

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About Me

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Rudly Raphael

Market Research Professional | Insight Leader | Entrepreneur | Philanthropist

With over two decades of experience in the market research industry, Rudly Raphael stands out as a seasoned professional, renowned for his expertise in extracting actionable insights and driving strategic decision-making.

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